Facebook advertising platform SocialWire believes its combination of organic sharing and paid advertising results in a unique offering for marketers on the social network, and a host of investors apparently agree to the tune of $2 million influx of seed funding.
First Round Capital
By their very nature, sports are social, and social applications developer Fanhood officially launched a new social gaming platform on Facebook Tuesday aimed at allowing fans of all major professional and college sports to experience the games together.
Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.
Companies included in Facebook’s Preferred Marketing Developer program have raised a total of $915.17 million in publicly disclosed funding, with nearly one-half of that amount going to advertising application-programming-interface vendors, according to research from “decision support system” AlphaBoost.