First Round Capital - AllFacebook

SocialWire Combines Organic Sharing, Facebook Advertising With Connect, Amp

David Cohen — Wed, 21 Nov 2012 14:16:36 +0000

Facebook advertising platform SocialWire believes its combination of organic sharing and paid advertising results in a unique offering for marketers on the social network, and a host of investors apparently agree to the tune of $2 million influx of seed funding.

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Sports Fans On Facebook Can Put Their (Virtual) Money Where Their Mouths Are With Fanhood

David Cohen — Tue, 09 Oct 2012 18:22:56 +0000

By their very nature, sports are social, and social applications developer Fanhood officially launched a new social gaming platform on Facebook Tuesday aimed at allowing fans of all major professional and college sports to experience the games together.

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Adaptly Announces Evergreen Facebook Marketing Solution, Funding Round

David Cohen — Thu, 10 May 2012 11:44:38 +0000

Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.

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INFOGRAPHIC: Investment In Facebook Preferred Marketing Developers

David Cohen — Wed, 02 May 2012 14:23:38 +0000

Companies included in Facebook’s Preferred Marketing Developer program have raised a total of $915.17 million in publicly disclosed funding, with nearly one-half of that amount going to advertising application-programming-interface vendors, according to research from “decision support system” AlphaBoost.

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