Five-Star Ratings System
With ratings and reviews on Facebook pages becoming a more prominent part of marketing strategies, MomentFeed, a Facebook Preferred Marketing Developer, added a feature to its digital marketing platform that allows brands to monitor ratings and reviews on the pages of multiple locations via a single interface.
Facebook continues to enhance the information available via its five-star ratings system for pages, following up January’s moves to display pages’ average ratings in stars and add breakdowns of users’ ratings and a numerical average when users hovered over the stars with the addition of the numerical average to the left of the stars.
Some one-sided conversations on Facebook are about to become two-sided, as the social network revealed late Friday that page administrators will be able to comment on public reviews of their pages for places, with full rollout slated to wrap up “in the next week or so.”
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.
Facebook appears to have enhanced the information available via its five-star ratings system for pages, offering a breakdown of users’ ratings, as well as displaying pages’ average ratings under their names.