Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.
Facebook continued to pursue ways of making data storage more efficient with its release of a new version of Flashcache, with Production Database Engineer Domas Mituzas saying in a note on the Facebook Engineering page that the 3.x series boosted average hit rates from 60 percent to 80 percent and cut the social network’s disk operation rate nearly in half.
Animated GIF files are not supported by Facebook, but users can now add embedded files that share some of the functionality of animated GIFs to their Timelines, thanks to animated GIF search engine Giphy.
Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Internet security firm Sophos warned of malware disguised as an email from Facebook telling recipients the social network received requests from them to cancel their accounts.
Developers interested in working with Flash and Facebook now have a cookbook to call their own: The Flash Facebook Cookbook.
Last night Facebook announced that a new version of Adobe’s ActionScript library for the Facebook Platform was released. For those developers building robust flash applications, this new library will most definitely be a welcomed upgrade. According to Justin Bishop, the new library provides “support for translations and the latest Facebook Platform APIs, like fql.multiQuery, the Comments API, and Inbox API.”