Ad server and measurement platform Atlas Solutions, which Facebook acquired from Microsoft last February, announced an integration with cloud-based multiscreen advertising company Flite’s Flite Design Studio, as well as its selection of Innovid as its technology platform to deliver video advertising.
When the average person thinks about 10,000 Blu-ray discs, they likely imagine an impressive movie collection, but when Facebook Vice President of Infrastructure Engineering Jay Parikh and Director of Infrastructure Jason Taylor thought about 10,000 Blu-ray discs, data storage came to mind.
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.
Facebook continued to pursue ways of making data storage more efficient with its release of a new version of Flashcache, with Production Database Engineer Domas Mituzas saying in a note on the Facebook Engineering page that the 3.x series boosted average hit rates from 60 percent to 80 percent and cut the social network’s disk operation rate nearly in half.
Animated GIF files are not supported by Facebook, but users can now add embedded files that share some of the functionality of animated GIFs to their Timelines, thanks to animated GIF search engine Giphy.
Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.