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Facebook File-Transfer App Pipe Relaunches, Now Works Via JavaScript, WebRTC

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Last June marked the debut of Pipe, an application that allowed Facebook users to send and receive files up to 1 gigabit in size. A new version of Pipe debuted Monday, and the app now works via JavaScript and WebRTC (Web Real-Time Communications), a new technology that enables real-time communication directly between computers and mobile devices, rather than via Adobe Flash.

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Stick And Play Introduces Branded Games Played Directly Within Facebook’s News Feed

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Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.

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HOW TO: Avoid Facebook Scams

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Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.

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Facebook Marketing: Beyond The Like

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Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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