Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
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A little frost might be melting off the usually chilly relationship between Facebook and Google, as AdExchanger reported that Google’s DoubleClick has been certified by the social network for ad-impression tracking.