From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.
The Facebook Data Science Team enjoyed a honeymoon period recently, using data from check-ins on the social network to determine the top honeymoon destinations in 2014, for both U.S. users and globally.
Wouldn’t you rather be on the beach for spring break right now? Facebook examined its check-in data during the month of March, comparing it with February, and compiled lists of the 10 most popular beach destinations for college spring breakers (users aged 18 through 24) and family-friendly beach destinations (25 and older).
The 2014 NCAA Division I Men’s Basketball Championship tournament is decided on the court, and not by posts on Facebook, but if the latter were true, Duke University, the University of Florida, the University of Virginia, and the University of Nebraska would advance to the Final Four at AT&T Stadium in Arlington, Texas, and the Duke Blue Devils would be cutting down the nets April 7.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
The Boston Red Sox wrapped up the 2013 World Series title Wednesday night with a 6-1 victory over the St. Louis Cardinals, and the teams’ performances on Facebook mirrored the on-field action, as the Red Sox were responsible for 62 percent of World Series chatter on the social network, compared with 38 percent for the Cardinals, and Red Sox Designated Hitter and First Baseman David Ortiz, who was voted Most Valuable Player of the World Series, received four times more buzz than any other player.
The 2013 World Series got off to a rousing start for the Boston Red Sox Wednesday night, as the home team routed the visiting St. Louis Cardinals 8-1, while capturing 62 percent of Facebook chatter related to the game, compared with 38 percent for the Redbirds.