Facebook is putting some elbow grease behind its offers initiative, adding support for creating and managing offers via its application-programming interface, and expanding the beta-test to five more countries.
Facebook said that within one week of introducing timeline for brands on February 29, eight million pages had adopted the new layout.
Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines.
Today’s Facebook Marketing Conference included presentations of timeline for pages, the Reach Generator, ads on mobile devices, real-time page insights, logoff page ads. Here’s what top executives are saying about these topics.
Facebook released the agenda for its invitation-only Facebook Marketing Conference, to be held Wednesday in New York, as well as information on how non-attendees can follow along via live-streaming.
Facebook may announce a complete overhaul of its premium ads at next week’s invitation-only Facebook Marketing Conference in New York.