The top 20 brands on Facebook boasted a total of 284,438,503 likes at the end of November and averaged 65 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Fuzzy math may be making a comeback. It’s not the total tally of likes that a brand brandishes that matters most, according to a new study by Facebook statistics portal and analytics provider Socialbakers: Engagement is where it’s at.