Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:
Being a Facebook Preferred Marketing Developer doesn’t mean companies can’t focus on other social networks, as well, and PMD Gigya announced that it expanded its consumer-management offerings by reaching a partnership with Tumblr.
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
Facebook’s latest attempt at serving its users with relevant content in their News Feeds involves posts where pages have tagged other pages.
Facebook appears to have slightly altered its News Feed options, changing the listing for “Following” to “Pages and Public Figures.”
Facebook announced Wednesday that the redesigned like and share buttons it introduced last month are now available to all pages, and that page administrators can now adjust the width of embedded posts to anywhere from 330 pixels to 750 pixels.
Facebook Payments Product Manager Deborah Liu highlighted four applications that are having success with login with Facebook at the Appnation conference in San Francisco Tuesday: ticket discovery app Applauze, women’s fashion commerce app Threadflip, photo app Cooliris, and radio app Swell Radio.