Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
Facebook page administrators, beware: There is a possibility that your pages are bipolar, according to a study of some 300,000 pages of small and midsized businesses by social media automated agency BuzzSpice.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
The most basic way to gain a Facebook following is to offer people something they like and talk with them about it. The people at Eat24, an online food-delivery service, have perfected this equation. Eat24 connects with foodies through Facebook, engaging in dialog about delicious dishes, while posting food-related humor and photos of tantalizing meals. The company has grown from a two-person operation to a company of more than 100 employees with a network of 20,000 restaurants across America.
Looking for the perfect accent to your Thanksgiving dinner? Look to Facebook for help. Facebook cooking application Foodily released the list of the five-most-shared Thanksgiving recipes, starting with a delicious garlic potato side dish.
The website for cooking application iGrill normally gets about 70,000 visitors per month. Then Facebook Co-Founder and CEO Mark Zuckerberg posted about it on his page. The response crashed the server of iGrill’s parent site, iDevices, with more than 1,000 visits per minute. The company, which recently added Facebook integration, joined SongPop in the ranks of Zuckerberg-approved products.
We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
As a group of high school students is currently discovering, it doesn’t suck to work at Facebook. USA Today recently compared the perks of Facebook with those of Zynga and Google, as all three companies make sure offices are posh enough to attract the top talent.
Social recipe network Foodily announced the launch of its tastemaker team of chefs, authors, celebrities, and health experts, and Facebook users will have easy access to their content via the Foodily Facebook or iPhone applications or Foodily.com.