Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.
Facebook is moving to position itself as the hub of all interest-based communities (Pinterest, Spotify, Foodspotting, and Goodreads, for example) with its open graph platform. The people we follow in these networks are not necessarily our friends, but people whose content interests us. At the end of the day, all of these communities are peer-to-peer. Facebook can reimagine two big peer-to-peer markets with real identity, discovery, and imitation enabled by open graph at the center.
Foodspotting has seen referral traffic from Facebook quadruple and monthly average users double since the upgraded for timeline this January.
Facebook’s revamped mobile application platform sends more than 60 million visitors to applications and games per month.
In just a few weeks, the more than 60 applications upgraded for timeline have managed to increase their new user signups by as much as fivefold.
Just upgraded: The timeline-ready application Foodspotting, which bills itself as a visual guide to food that focuses on individual dishes rather than on restaurants.