The Facebook page for Ford Mustang recently topped 5 million likes, and the automaker prepared an infographic examining the other interests of the iconic car’s fans.
INFOGRAPHIC: 5M Facebook Users Like Ford Mustang; What Else Do They Like?
Ford
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. INFOGRAPHIC: Audi, Mercedes-Benz Lead The Pack On Facebook
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Think Like Zuck: What We Can Learn From Facebook’s CEO
Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.
Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry
Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.
Thismoment Launches Newest Facebook Marketing Platform: DEC 4
Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.
Facebook Trying To Be More Advertiser-Friendly
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.
GM And Facebook: It’s Complicated, But It Might Work Out
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports.
Nissan Revs Up Facebook Marketing
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.
Ford, Coke Like Facebook Advertising
While some question the effectiveness of advertising through Facebook, two major American companies say it works. Coca-Cola and Ford recently told The Wall Street Journal that they’ve had success on the social network.
Subway Becomes Latest Advertiser To Test Facebook Logout Ads
Procter & Gamble’s Swiffer, Ford Mustang, and Subway comprise a trifecta of big-brand names that are sampling Facebook’s new logout ads, Clickz reported.
