Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.
Is Facebook Co-Founder and CEO Mark Zuckerberg losing some of his appeal? After receiving the No. 1 ranking on the 2013 list of highest-rated CEOs by social jobs and career community Glassdoor, Zuckerberg slipped to No. 9 overall and No. 4 among tech company leaders in the 2014 edition, which was released Friday.
To the executive class, Facebook looks an awful lot like an old-school media company. That’s because its business model is built on earning revenue through, you guessed it, selling ads. In order for people to buy the ads, they have to prove effective and get people to buy things. But this return on investment has historically been difficult, no matter the medium.