Ford - AllFacebook

INFOGRAPHIC: 5M Facebook Users Like Ford Mustang; What Else Do They Like?

David Cohen — Wed, 17 Apr 2013 16:38:46 +0000

The Facebook page for Ford Mustang recently topped 5 million likes, and the automaker prepared an infographic examining the other interests of the iconic car’s fans.

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INFOGRAPHIC: Audi, Mercedes-Benz Lead The Pack On Facebook

Justin Lafferty — Thu, 14 Feb 2013 18:53:13 +0000

Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes-Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.

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Think Like Zuck: What We Can Learn From Facebook’s CEO

Dennis Yu — Mon, 14 Jan 2013 15:52:41 +0000

Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.

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Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry

David Cohen — Fri, 19 Oct 2012 12:52:51 +0000

Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.

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Thismoment Launches Newest Facebook Marketing Platform: DEC 4

Justin Lafferty — Tue, 09 Oct 2012 13:20:12 +0000

Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.

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Facebook Trying To Be More Advertiser-Friendly

Justin Lafferty — Mon, 23 Jul 2012 16:20:11 +0000

In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.

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GM And Facebook: It’s Complicated, But It Might Work Out

Justin Lafferty — Tue, 03 Jul 2012 11:48:23 +0000

Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports.

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Nissan Revs Up Facebook Marketing

Justin Lafferty — Mon, 25 Jun 2012 19:28:41 +0000

After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.

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Ford, Coke Like Facebook Advertising

Justin Lafferty — Wed, 20 Jun 2012 12:53:53 +0000

While some question the effectiveness of advertising through Facebook, two major American companies say it works. Coca-Cola and Ford recently told The Wall Street Journal that they’ve had success on the social network.

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Subway Becomes Latest Advertiser To Test Facebook Logout Ads

Julie D. Andrews — Wed, 06 Jun 2012 17:55:35 +0000

Procter & Gamble’s Swiffer, Ford Mustang, and Subway comprise a trifecta of big-brand names that are sampling Facebook’s new logout ads, Clickz reported.

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Facebook Ad Issues: Weak Execution, Or Faulty Product?

Julie D. Andrews — Wed, 16 May 2012 17:47:57 +0000

To the executive class, Facebook looks an awful lot like an old-school media company. That’s because its business model is built on earning revenue through, you guessed it, selling ads. In order for people to buy the ads, they have to prove effective and get people to buy things. But this return on investment has historically been difficult, no matter the medium.

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1 In 4 Brands Have Upgraded To Facebook's Timeline

David Cohen — Wed, 14 Mar 2012 09:56:16 +0000

Facebook said that within one week of introducing timeline for pages on February 29, eight million pages had adopted the new layout.

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