The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on four prominent brands — Best Buy, BlackBerry, Walmart, and Coca-Cola — to determine how likes result in purchases, consideration, or recommendations.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Marketers, the new buzz phrase for you is personal identity management. That’s how you’re going to get information from customers over Facebook.
Your Facebook page might need to be dedicated resource for crisis management, marketing measurement, customer support, market research, and engagement marketing.
