A total of 67 percent of companies surveyed by Forrester Research for social customer-service platform Conversocial admitted that social customer service is growing in importance and represents a pressing short-term priority in the U.S. and U.K., yet just 33 percent of the social customer-service solutions in use were selected by those companies’ customer-service teams, with marketing purposes determining the rest.
Reports of the demise of Facebook’s teen user base have been greatly exaggerated, at least according to Forrester Research, which reported that the social network performed quite favorably in its recent survey of 4,517 U.S. online users between the ages of 12 and 17.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.
Move over, PayPal: Facebook confirmed a report by AllThingsD that it will test a new payments product that will allow Facebook credentials to be used by users completing transactions on mobile applications.
The big debate last week was over whether Facebook would announce a video-sharing feature for Instagram or some sort of RSS news reader. Video on Instagram was the winner, having been unveiled at a press event at Facebook’s headquarters in Menlo Park, Calif., Thursday, but don’t bury the news reader just yet.
Facebook’s introduction of Video on Instagram Thursday and its potential impact on Twitter-owned video-sharing application Vine drew mixed reactions from the social media industry and media.
The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on four prominent brands — Best Buy, BlackBerry, Walmart, and Coca-Cola — to determine how likes result in purchases, consideration, or recommendations.
Marketers, the new buzz phrase for you is personal identity management. That’s how you’re going to get information from customers over Facebook.
Your Facebook page might need to be dedicated resource for crisis management, marketing measurement, customer support, market research, and engagement marketing.