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<title>Forrester Research - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<title>Report: Facebook Likes Must Lead Fans To Purchase, Consider, Recommend Brands</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/LikeBlueFlame.jpg"><img class="alignright size-full wp-image-88415" style="margin-left: 10px; margin-bottom: 10px;" title="LikeBlueFlame" src="http://allfacebook.com/files/2012/05/LikeBlueFlame.jpg" alt="" width="150" height="150" /></a>The latest attempt to quantify <a title="Facebook Comments Are Four Times The Value Of Likes" href="http://allfacebook.com/facebook-comments-likes_b66921" target="_blank">what a Facebook like is worth</a> comes from <a title="Marketers, Help Facebook Users Manage Online Identity" href="http://allfacebook.com/facebook-marketing-identity_b65403" target="_blank">Forrester Research</a>, which ran case studies on four prominent brands &#8212; <a title="Facebook Marketing Doubled Holiday Visibility For Amazon, Best Buy, Target And Walmart" href="http://allfacebook.com/facebook-marketing-visibility_b74829" target="_blank">Best Buy</a><a href="http://allfacebook.com/facebook-marketing-visibility_b74829"></a>, <a title="Facebook Messenger: Updates For BlackBerry, IPhone And Android" href="http://allfacebook.com/facebook-messenger-updates-for-blackberry-iphone-android_b63621" target="_blank">BlackBerry</a>, <a title="Walmart Acquires Facebook Application Social Calendar" href="http://allfacebook.com/facebook-walmart_b81422" target="_blank">Walmart</a>, and <a title="Spotify Will Appear On Coca-Cola’s Facebook Page" href="http://allfacebook.com/facebook-spotify-coke_b86440" target="_blank">Coca-Cola</a> &#8212; to determine how likes result in purchases, consideration, or recommendations.</p>
<p> <a href="http://allfacebook.com/likes-purchase-consider-recommend_b88414#more-88414" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[JetBlue Airways]]></category>
		<category><![CDATA[Likes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
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		<category><![CDATA[WalMart]]></category>
<pubDate>Wed, 09 May 2012 18:13:33 +0000</pubDate>
  
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<title>Marketers, Help Facebook Users Manage Online Identity</title>
<description><![CDATA[<p><a href="/files/2011/11/LockedWallet.jpg"><img class="alignright size-full wp-image-65404" title="LockedWallet" src="/files/2011/11/LockedWallet.jpg" alt="" width="300" height="214" /></a><a title="Beware: Socialbots Successfully Infiltrate Facebook" href="http://www.allfacebook.com/facebook-bots-security-2011-11" target="_blank">Marketers</a>, the new buzz phrase for you is personal identity management. That&#8217;s how you&#8217;re going to get information from customers over Facebook.</p>
<p> <a href="http://allfacebook.com/facebook-marketing-identity_b65403#more-65403" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-marketing-identity_b65403#disqus_thread</comments>
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		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Data Security]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Forrester Research]]></category>
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<pubDate>Wed, 02 Nov 2011 14:47:56 +0000</pubDate>
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<title>You May Need A Facebook Intelligence Command Center</title>
<description><![CDATA[<p><a href="/files/2011/04/CommandCenter.jpg"><img class="alignright size-full wp-image-41434" title="CommandCenter" src="/files/2011/04/CommandCenter.jpg" alt="" width="300" height="172" /></a>Do you need a social intelligence command center?<br />
 <a href="http://allfacebook.com/you-may-need-a-facebook-intelligence-command-cente_b41433#more-41433" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/you-may-need-a-facebook-intelligence-command-cente_b41433#disqus_thread</comments>
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		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Marketing]]></category>
<pubDate>Thu, 28 Apr 2011 13:44:15 +0000</pubDate>
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