Facebook is in some great company right now, with Amazon, eBay, and Yahoo, on the Fortune 500 list. Fortune announced that the social network cracked the prestigious list for the first time, coming in at No. 482 — 12 spots ahead of Yahoo.
Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
More Fortune 500 companies have corporate Facebook pages than Twitter aliases, only by a slight margin. Some 58 percent have corporate pages on Facebook, compared to 56 percent last year. And 62 percent of them have corporate Twitter accounts.
Only 289 of the 500 companies are now on the social network.