“Multitouch attribution” is the key for Facebook when it comes to maximizing its advertising revenue, Vice President of Global Marketing Solutions Carolyn Everson said at a Fortune Brainstorm Tech panel in Las Vegas.
Fortune Brainstorm Tech
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Facebook Director of Design Kate Aronowitz announced at the Fortune Brainstorm Tech conference in Aspen, Colo., that she will become the social network’s director of brand design, MarketWatch reported.