“Multitouch attribution” is the key for Facebook when it comes to maximizing its advertising revenue, Vice President of Global Marketing Solutions Carolyn Everson said at a Fortune Brainstorm Tech panel in Las Vegas.
Fortune Brainstorm Tech
Mediabistro Course Learn how to get your work in top publications with an associate editor at Travel + Leisure. In addition to writing and reporting exercises, we'll also show you the business side of getting published: where to pitch, how to query a publication, and how to work with editors so they'll want to work with you! Get $25 OFF with code BYEFEB. Register Now!
Facebook Director of Design Kate Aronowitz announced at the Fortune Brainstorm Tech conference in Aspen, Colo., that she will become the social network’s director of brand design, MarketWatch reported.