“Multitouch attribution” is the key for Facebook when it comes to maximizing its advertising revenue, Vice President of Global Marketing Solutions Carolyn Everson said at a Fortune Brainstorm Tech panel in Las Vegas.
Fortune Brainstorm Tech
Starting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!
Facebook Director of Design Kate Aronowitz announced at the Fortune Brainstorm Tech conference in Aspen, Colo., that she will become the social network’s director of brand design, MarketWatch reported.