Much has been made recently over the fact that while Facebook users can set their friends lists to “Only Me” within their privacy settings, a slight loophole exists: If a user’s friend has their friends list set to public, all of their friends will appear when viewing their mutual friends, thereby “outing” that user, despite the “Only Me” setting. Mashable went one step further, piecing together some of the friends list of none other than Facebook Co-Founder and CEO Mark Zuckerberg.
With ratings and reviews on Facebook pages becoming a more prominent part of marketing strategies, MomentFeed, a Facebook Preferred Marketing Developer, added a feature to its digital marketing platform that allows brands to monitor ratings and reviews on the pages of multiple locations via a single interface.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Users of Facebook and other social networks who complete their “Missions” by sharing content can use their rewards — digital social currency units called “Vees” — to purchase digital music, movies, and eBooks following the launch Friday of a new marketplace from social currency platform Empire Avenue.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
AAA relies on location more than most organizations, and location-marketing-technology provider LocationInsight announced that it is working with AAA Carolinas to enable the nonprofit to take advantage of Facebook’s “parent-child” page locator system, as well as location data from Facebook and Foursquare, in providing the most relevant local information and promotions to its members.
Everyone is on Facebook, truly. Kids complain about their grandparents commenting on their statuses. Colleagues rave about its potential for social business. Sure, your four-year-old nephew hasn’t signed up (yet), but his mother has certainly chronicled his existence from the first ultrasound, and thanks to Timeline, you know all about coworkers’ weekend activities, friends’ anniversaries, and parents’ favorite articles, in addition to the goings on of all of your favorite businesses and brands.