Fourth Quarter

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

REPORT: Brands’ Auto-Play Videos On Facebook Deliver Strong Engagement In 1Q

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Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.

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REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger

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Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.

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Are We Certain Facebook Is Doomed, Vivek Wadhwa?

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Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.

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Sheryl Sandberg Speaks With CNBC’s Julia Boorstin At The MAKERS Conference

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Facebook Chief Operating Officer Sheryl Sandberg spoke with Julia Boorstin of CNBC at The MAKERS Conference in Rancho Palos Verdes, Calif., produced by AOL, and she touched on several subjects for segments that will air throughout the business news network’s Business Day programming, including Facebook’s transition to a mobile company, its progress with Madison Avenue, the social network’s A Look Back videos, and Facebook’s focus for the near future.

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