Two initial partners in Facebook’s Public Content Solutions program for the media industry, Telescope and Vizrt, are teaming up to allow the Vizrt social TV solution to tap into Telescope’s platform so that users can filter and curate television-driven conversations across Facebook and other social networks and display them on its real-time audience-visualization platform.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Football League free agents Chicago Bears Defensive Tackle Henry Melton, Minnesota Vikings Defensive End Jared Allen, and Green Bay Packers Tight End Jermichael Finley.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of actor and director Harold Ramis, who died Monday.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo atop the post of Jimmy Fallon in the buildup to his debut as host of NBC’s “The Tonight Show Starring Jimmy Fallon.”
Not all Facebook users get the chance to audition for “American Idol,” but some may soon see their faces on broadcasts of Fox’s long-running hit reality-competition television show.
Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.
The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”
Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests. Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, which was acquired by Brand Networks last week, and Civolution, a provider of technology and solutions for identifying, managing, and monetizing content, are taking the social network’s goal one step further, integrating their technologies to serve Facebook ads that are synced to TV commercials being watched by users of the social network.