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Facebook Public Content Solutions Partners Telescope, Vizrt Team Up On Real-Time Social TV

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Two initial partners in Facebook’s Public Content Solutions program for the media industry, Telescope and Vizrt, are teaming up to allow the Vizrt social TV solution to tap into Telescope’s platform so that users can filter and curate television-driven conversations across Facebook and other social networks and display them on its real-time audience-visualization platform.

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Facebook Continues To Court Media Industry With Public Content Solutions Program

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Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.

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How Facebook Is Positioning Its Upcoming Video Ads Vs. Television, YouTube

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Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.

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STUDY: Facebook Users Aren’t Necessarily Looking For News, But They Find And Consume It

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The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”

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Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials

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Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests. Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, which was acquired by Brand Networks last week, and Civolution, a provider of technology and solutions for identifying, managing, and monetizing content, are taking the social network’s goal one step further, integrating their technologies to serve Facebook ads that are synced to TV commercials being watched by users of the social network.

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