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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook’s Mike Hudack On The State Of The Media: ‘Someone Should Fix This Shit’

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Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.

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BuzzFeed Losing Some Facebook Buzz?

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April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.

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Facebook Weekly Highlights Brings You Justice (As In Victoria), More Will Ferrell

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of singer Victoria Justice hosting a question-and-answer session with her Facebook fans; as well as the photo atop the post of singer John Mayer, actor Will Ferrell, and singer Katy Perry on the set of ABC’s “Good Morning America.”

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Facebook Weekly Highlights Brings You Bruno Mars, Former Rep. Gabrielle Giffords

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Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left, of singer-songwriter Bruno Mars; as well as the photo atop the post of former Rep. Gabrielle Giffords (D-Ariz.) after being awarded the Decoration for Distinguished Civilian Service by the U.S. Army.

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