The 2014 college football season is in full swing, with teams already moving up and down the AP poll, and marketing cloud technology provider Unified did some polling of its own, ranking the preseason top 10 teams in the AP poll in terms of Facebook engagement.
Last Friday marked the one-year anniversary of Facebook’s acquisition of mobile application-development platform Parse, and the social network said the number of apps built on the platform has soared by some 250 percent in the past year, to more than 260,000.
With the National Football League’s divisional playoff round set to kick off Saturday afternoon, Facebook shared data maps with Fox Sports revealing which teams its users are rooting for in the four games this weekend, by county.
Facebook will begin sending weekly reports to the “Big Four” television networks — ABC, CBS, Fox, and NBC — and a “small number of select partners,” according to a report by The Wall Street Journal’s Digits blog.
Fox Sports became the latest media entity to reach an agreement to use the two media-centric application-programming interfaces the social network introduced earlier this month, as Facebook and Fox Sports announced a six-month partnership deal Sunday, as reported by Mashable.