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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Santa Is Selling Personalized Videos on Facebook

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Hey kids (or rather, parents), Santa‘s got a brand new bag — and a Facebook page, too! He’s communicating directly to your child with old-fashioned tidings in a newfangled way, via customized videos you can create yourself (without taking direct credit, of course)! Want to be Santa’s little (or big) helper this Christmas and give your child the thrill of their young lives? Right this way …

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Governments’ Requests for Facebook User Data Up 24% in 1H 2014, Restricted Content Up 19%

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Requests for Facebook user data and content restrictions in the first six months of 2014 were up some 24 percent compared with the same period of 2013, with a total of 34,946 requests, and the amount of content on the social network restricted by local laws rose about 19 percent year-over-year, according to the third global Government Requests Report, released Tuesday.

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WORLD CUP: 60M Facebook Interactions For Brazil-Colombia, 26M For Germany-France

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The Fourth of July saw some daytime fireworks in the form of two 2014 FIFA World Cup Brazil quarterfinal matches, as host Brazil edged Colombia 2-1, while Germany dispatched France 1-0. According to the Facebook Data Science Team, the Brazil-Colombia match resulted in 60 million interactions (posts, comments, and likes) from 26 million Facebook users, while the Germany-France contest spurred 26 million interactions from 16 million users.

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WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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WORLD CUP: Final Group A Matches Bring 41M+ Interactions From 18M Facebook Users

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The Group A matches of 2014 FIFA World Cup Brazil concluded Monday, with host Brazil winning the group by defeating Cameroon 4-1, while Mexico also advanced to the tournament’s elimination round with a 3-1 victory over Croatia. According to the Facebook Data Science Team, the simultaneous matches led to more than 41 million interactions (posts, comments, and likes) on the social network, from some 18 million users.

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