For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.
In the digital age, businesses must get social or they'll get left behind. Learn how to give your business an extra edge over competitors at AllFacebook Marketing Conference, June 5 in San Francisco. You'll hear from social media strategists and brand managers at Toyota, UNICEF, and Starwoods Hotels & Resorts. Register today. 
Managing a social media campaign (Facebook page, Twitter account, YouTube channel, etc.) can be exhausting and expensive. Viralheat is hoping to ease that stress. The company announced Tuesday that it has launched a free service for Facebook page administrators to both track key statistics about their fans, as well as manage their accounts.
Here’s how to score the best freebies on Facebook without getting spammed or making yourself look like a coupon fanatic.
Taco Bell hopes a Facebook campaign can influence the outcome of a class action lawsuit.
While airlines continue to get more creative about fees, Facebook access during flights will be free on at least seven major carriers during February.
First there was Black Friday for big retailers, and then Cyber Monday for online merchants. Now, small businesses are getting their own boost with Small Business Saturday, the Saturday after Thanksgiving. And to help push the new date, American Express is giving away money to left and right.
What better place than among your friends to find free stuff? As soon as someone gets a tip on something, they are sure to pass it along their social network first, right? Surprisingly, the freebie game has not lit up on Facebook just yet. Sites like slickdeals.net, dealcatcher.com and redflagdeals.ca don’t really have much of a Facebook presence, and it’s somewhat surprising. That doesn’t mean that Facebook isn’t affecting these sites. Here, we talk with Ryan Eubanks from HeyItsFree.net, a site dedicated to alerting people to free giveaways on the web, and ask him about how Facebook has changed his business.
Read more
Einstein Bros Bagels just introduced an interesting marketing scheme: Give Bagels away to every person who signs up as a Fan on Facebook! I encourage you to become a fan today and get yourself a free breakfast. Since January 24th, the fan page has grown from 41,278 Fans to 343,169 fans: That is 301,000 new fans, and 301,000 Bagels.
Read more
