Mobile social advertising solution MediaBrix and SongPop, the hit social and mobile game from FreshPlanet, are helping to fuel a social gaming advertising campaign to promote the launch of the 2013 Honda Civic.
Even a casual Facebook user can see that the site has changed dramatically over the past year. On Thursday, Facebook’s developers team took some time to reflect on some of the highlights that made the social network what it is today.
Many popular Facebook games are like fireworks: They rise and explode, then disappear. SongPop, recently named Facebook’s top game of 2012, relies on more than pyrotechnics to please users. Mathieu Nouzareth, CEO of SongPop developer FreshPlanet, told AllFacebook that the game has stayed popular simply because people have always and will always love music.
After capturing the attention of Facebook Co-Founder and CEO Mark Zuckerberg, SongPop from FreshPlanet also captured the top spot on Facebook’s list of the 25 top-rated social games of 2012.
Five of the top 10 global game developers on Facebook are from Europe, the Middle East, or Asia, compared with just one in 2011, Julien Codorniou, the social network’s head of games partnerships for EMEA, said during Facebook’s developer day at GDC Europe last month.
So you’ve got an awesome Facebook game. How do you go about getting people to play it? Many gamers hate banner ads, so developers have to get creative. That’s where Applifier Impact comes in. The new product from Applifier finds innovative ways to introduce games to the people who want to play them. Count King.com and the maker of SongPop among Applifier’s fans.
When FreshPlanet Co-Founder and CEO Mathieu Nouzareth and the rest of the development team started working on SongPop, they just wanted to create a game that would tap into the potential of mobile and social media. The game — which quizzes users on their ability to recognize a song as quickly as possible — has earned praise from Facebook Co-Founder and CEO Mark Zuckerberg and was recently featured on the Facebook developer blog.