There’s been a long-standing claim against every social network: You are not their consumer, you are their product. The topic makes for great link bait — it’s an easily understandable, headline-grabbing claim that companies like Facebook are going to strip-mine the places where you love to spend time in the pursuit of advertising dollars.
It’s apparent that Facebook has changed the way people share information, and not just baby photos and event announcements. According to a study in the United Kingdom by the Reuters Institute, the social network is responsible for 55 percent of the country’s news sharing, beating out email and Twitter.
Looking for ways to make money through your Facebook presence? Maybe you’ve only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world’s experts in social marketing for this two-day symposium, and passes are still available.
Social commerce solutions provider Sociable Labs announced the rollout of EverShare, an all-in-one solution that allows online retailers to take advantage of frictionless sharing initiatives on Facebook, including open graph, timeline, and ticker.