Unless you have your head in the sand, you know that Election Day is right around the corner — Nov. 6 to be exact. And as we close in on the end of what’s been dubbed the first social election, Facebook continues to prove that it’s more than just a place to tag friends in photos or share updates about family. The social network is a tool used in the presidential campaigns’ get out the vote efforts, known as GOTV to politicos.
Friday Night Lights
In the waning days of the 2012 presidential campaign, the content President Barack Obama and Republican nominee Mitt Romney post to Facebook reflects their closing arguments to voters and the demographic each candidate is trying to reach.
“Clear eyes. Full hearts. Can’t lose.” Readers may remember this motto from former NBC hit series “Friday Night Lights,” but it has also found a home on the Facebook page of Republican presidential nominee Mitt Romney.