Friend2Friend - AllFacebook

GM Is Back On Facebook, But Is It To Make Fans?

Guest Writer — Thu, 18 Apr 2013 14:07:17 +0000

So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?

continued…

New Career Opportunities Daily: The best jobs in media.

Friend2Friend’s Social Engagement Platform Helps Brands Succeed On Facebook Mobile

Justin Lafferty — Wed, 12 Dec 2012 10:52:12 +0000

Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Timeline Has Made Brands More Social

Justin Lafferty — Tue, 04 Sep 2012 15:58:44 +0000

Facebook celebrated an anniversary Monday, but you didn’t see this kind of life event appear on the top-right corner of your page. Six months ago, the site rolled out timeline for businesses. As Roger Katz, CEO of social media solutions company Friend2Friend, explained to AllFacebook, timeline has been a game-changer for brands. Now companies have to foster engagement in order to compete and keep their customers happy, but where will brands go in the future?

continued…

New Career Opportunities Daily: The best jobs in media.

The Only Facebook Page Vendor Guide You'll Ever Need

David Cohen — Tue, 29 Nov 2011 12:59:41 +0000

Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop pages on the social network.

continued…

New Career Opportunities Daily: The best jobs in media.