Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
Have a snack, and acquire some virtual in-game items on Facebook while you’re at it, thanks to a new partnership between PepsiCo’s Frito-Lay North America division, Zynga and Walmart.
Frito-Lay set a Guinness World Record for most fans on Facebook in 24 Hours with 1.5 million new likes on its profile page.