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<title>Frito-Lay - AllFacebook</title>
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<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
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<title>Lay&#8217;s Joins Growing Trend Of Brands Crowdsourcing Through Facebook</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/26593_380124383057_4016582_n.jpeg"><img class="alignright size-full wp-image-95117" style="margin-right: 10px; margin-left: 10px;" title="26593_380124383057_4016582_n" src="http://allfacebook.com/files/2012/07/26593_380124383057_4016582_n.jpeg" alt="" width="180" height="180" /></a>Lay&#8217;s wants to introduce <a href="http://allfacebook.com/how-frito-lay-set-newest-facebook-like-record_b42192" target="_blank">a new flavor of potato chip</a>. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is <a href="https://apps.facebook.com/DoUsAFlavor/" target="_blank">asking people who have liked the brand on Facebook</a>. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.</p>
<p> <a href="http://allfacebook.com/lays-crowdsourcing-chips_b95110#more-95110" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/lays-crowdsourcing-chips_b95110#disqus_thread</comments>
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		<category><![CDATA[Chips]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Do Us A Flavor]]></category>
		<category><![CDATA[Eva Longoria]]></category>
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		<category><![CDATA[Frito-Lay]]></category>
		<category><![CDATA[Ideas]]></category>
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		<category><![CDATA[Lay's]]></category>
		<category><![CDATA[Likes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Symon]]></category>
		<category><![CDATA[Napkin Labs]]></category>
		<category><![CDATA[Riley Gibson]]></category>
		<category><![CDATA[Snacks]]></category>
		<category><![CDATA[Social crowdsourcing]]></category>
		<category><![CDATA[Social Media]]></category>
<pubDate>Fri, 20 Jul 2012 13:22:43 +0000</pubDate>
  
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<title>Frito-Lay, Zynga, Walmart Deal: Eat Real Chips, Get Virtual Facebook Game Items</title>
<description><![CDATA[<p><a href="/files/2012/03/FritoLayZyngaTeaser.jpg"><img class="alignright size-full wp-image-80013" style="margin-left: 10px; margin-bottom: 10px;" title="FritoLayZyngaTeaser" src="/files/2012/03/FritoLayZyngaTeaser.jpg" alt="" width="200" height="200" /></a>Have a snack, and acquire some virtual in-game items on Facebook while you&#8217;re at it, thanks to a new partnership between PepsiCo&#8217;s Frito-Lay North America division, <a title="So Much For The Facebook Effect: Zynga Sees $978.6 Million Loss In 2011" href="http://www.allfacebook.com/facebook-zynga-eps-2012-02" target="_blank">Zynga</a> and Walmart.</p>
<p> <a href="http://allfacebook.com/facebook-zynga-chips_b80010#more-80010" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Frito-Lay]]></category>
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		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Virtual Goods]]></category>
		<category><![CDATA[Virtual Items]]></category>
		<category><![CDATA[WalMart]]></category>
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<pubDate>Thu, 01 Mar 2012 13:52:32 +0000</pubDate>
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<title>How Frito-Lay Set Newest Facebook Like Record</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-42201" src="/files/2011/05/frito-lay.jpg" alt="" width="185" height="201" />Frito-Lay set a Guinness World Record for most fans on Facebook in 24 Hours with 1.5 million new likes on its <a href="http://www.facebook.com/FritoLay">profile page</a>.<br />
 <a href="http://allfacebook.com/how-frito-lay-set-newest-facebook-like-record_b42192#more-42192" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ruth Manuel-Logan</dc:creator>
<comments>http://allfacebook.com/how-frito-lay-set-newest-facebook-like-record_b42192#disqus_thread</comments>
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		<category><![CDATA[Like]]></category>
<pubDate>Thu, 05 May 2011 09:42:10 +0000</pubDate>
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