Responding to criticism of the changes to its data use policy and statement of rights and responsibilities, announced last week, Facebook said it will delay the implementation of those changes.
The changes Facebook announced last week to its data use policy and statement of rights and responsibilities have drawn the ire of consumer privacy groups, as six of them sent a letter to the Federal Trade Commission Wednesday expressing concerns over the use of users’ personal data in advertising, The New York Times’ Bits blog reported.
Facebook participated in the Federal Trade Commission’s Public Forum on Threats to Mobile Devices earlier this week, and it shared some of the best practices agreed upon at the forum in a note on the Facebook Security page.
As Facebook rolls out more and more advertising options, the backlash from users about ad targeting has grown. Facebook aims to solve that, according to AdAge, by showing users a logo on targeted ads served through Facebook Exchange (FBX). However, the logo will only be shown when users mouses over the gray “X” in the corner of the ad, usually used to hide it.
Newton Lee’s book, Facebook Nation: Total Information Awareness, is a great book for social media experts, offering a comprehensive look at Facebook in the context of social media, and covering privacy well.
A change in the Child Online Privacy Protection Act (COPPA) means that children under the age of 13 can be shown ads targeted toward them when they’re online. This could lead to Facebook lowering its age of admission.
Facebook submitted a filing to the Federal Trade Commission seeking clarification on whether the social network and other websites will be able to show first-party advertising to children if the Children’s Online Privacy Protection Act (COPPA) is updated by the agency.
As more consumers rely on social networks for recommendations and reviews, more and more of that content, including likes on Facebook, is being paid for by brands, with a report from research firm Gartner projecting that 10 percent to 15 percent of social media ratings and reviews will be fake by 2014, going as far as to predict that the Federal Trade Commission will bring litigation against at least two Fortune 500 companies for such conduct over the next two years.
The long-awaited acquisition of Instagram by Facebook cleared another major hurdle on Wednesday. The California Department of Corporations approved the social network’s request to issue stock following the purchase of the popular photo-sharing application. While the deal has yet to officially close, it is almost a done deal.