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Secrets To Finding Success On Facebook (Without Spending Big Bucks)

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Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.

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