GAAP

2Q EARNINGS: Facebook Has 1.32B MAUs, 1.07B Mobile MAUs, 399M Mobile-Only MAUs

2Q2014EarningsJuly23304

Facebook reported 1.32 billion monthly active users as of June 30 as part of its second-quarter financial results, up from 1.276 billion at the end of the first quarter of this year, and from 1.115 billion at the end of the year-ago period. Mobile MAUs were 1.07 billion, up slightly from 1.008 billion in the previous quarter, and up dramatically from 819 million in the second quarter of 2013. And the social network’s total of mobile-only MAUs continued to grow rapidly, reaching 399 million as of June 30 after wrapping the first quarter of 2014 at 341 million and the previous-year period at 219 million.

Read more

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only

FourthQuarterKey304

If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.

Read more

Facebook Posts 3Q Net Loss On Increased Revenues; Totals 1.007 Billion Monthly Active Users, 640M Mobile MAUs

EarningsMagnifyingGlass

Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.

Read more