Facebook is throwing its chips into the real-money gambling pot, but only for its U.K. users, as London-based online gambling operator Gamesys rolled out Bingo Friendzy, which allows users 18 and over to compete for cash prizes.
While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.
Just in time for Friday’s kickoff of the UEFA European Football Championship, European social gaming startup Crowdpark announced the launch of 90Live, which it calls the first dedicated soccer betting game on Facebook.
Following Facebook’s announcement yesterday that it had topped 900 million monthly average users, the obvious next milestone is 1 billion, and according to Ireland-based bookmaker Paddy Power, August is the early favorite for when that mark will be reached.
The New Jersey Lottery will livestream its drawings on Facebook beginning Friday.