If you’re a Facebook gamer, you’ll probably start to see more notifications at the top of your page. That’s because the site announced Friday that it launched a new application programming interface (API) that allows game developers to push notifications to players when friends challenge them to a game or beat their high score.
So you’ve got an awesome Facebook game. How do you go about getting people to play it? Many gamers hate banner ads, so developers have to get creative. That’s where Applifier Impact comes in. The new product from Applifier finds innovative ways to introduce games to the people who want to play them. Count King.com and the maker of SongPop among Applifier’s fans.