Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.
Game Developers Conference
Sept. 12 has come and gone, and when the calendar turned to Sept. 13 Friday morning, Facebook Credits joined New Coke, the eight-track tape, and dinosaurs on the extinct list, as the social network completed its conversion to local currency, which was made official in March and first announced in June 2012.
Facebook’s conversion from Facebook Credits to local currencies goes into effect Sept. 12, and the social network prepared a tutorial for developers to aid them in the transition.
Last month, Facebook announced some major milestones for games and laid out plans for the future for roughly 300 people at the Game Developers Conference in San Francisco. For those who missed out, Facebook recently released some videos recapping the panels from the conference.
Facebook offered more details on the games section being added to Timeline), which Product Manager for Growth and Revenue George Lee discussed at the Game Developers Conference in San Francisco earlier this week.
Now that Facebook Credits have been nixed as the official currency of Facebook games, the company took some time Tuesday during the Game Developers Conference in San Francisco to explain how the new system of local currency makes in-game purchases easier for all parties. Now, game developers have full control over what they charge users in different countries, and users can see rounded price points instead of always-changing conversions.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.