Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
Game of Thrones
Facebook and Twitter users who have attempted to watch TV shows and sporting events on their digital-video recorders, only to find out the plot twists or scores in advance thanks to yappy friends and contacts, can now use a free iOS application to avoid that problem in the future: Spoiler Shield.
Following Facebook’s introduction of clickable hashtags Wednesday, Justin Osofsky, the social network’s director of platform partnerships and operations, focused on how hashtags will factor into discussions about television shows in a note on the Facebook + Media page.
You know those status updates that say that someone is watching “Game Of Thrones” or eating McDonald’s? Now users can post these updates from mobile. Sister site Inside Facebook reported Tuesday that Facebook recently allowed users on mobile web (not the native Facebook application) to post these more visual status updates.
The third season of smash HBO drama series “Game of Thrones” recently debuted on Yes Oh, an Israeli TV network that airs shows from HBO and other cable networks, and social marketing outfit Blink created a “Game of Memes” application for Yes Oh’s HBO Facebook page.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
“Game of Thrones,” which recently kicked off its third season on HBO, is one of the most popular TV shows around. On Facebook, the show has a loyal following of more than 5.5 million fans. Socialbakers recently compiled an infographic showing just how “Game of Thrones” has taken Facebook (and other social media sites) by storm.
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.