Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
The game-focused changes to Facebook’s App Center that were brought to AllFacebook’s attention at the end of May by reader Marcelo Ávalos are now official, as the social network announced a redesign of App Center aimed at simplifying discovery of games.
Facebook announced an update for its iPad application, in which a new column was added on the right-hand side of News Feed, which includes birthdays, events, and four new sections aimed at promoting engagement with trending topics, videos, and games.
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
Facebook appears to be phasing out its App Center in favor of a landing page simply known as Games.
Federal Wiretap Charges Vs. Facebook, Zynga Dismissed, But Facebook Still Faces Breach-Of-Contract Claims
It was a mixed bag for Facebook at the Ninth U.S. Circuit Court of Appeals in San Francisco Thursday, as Reuters reported that federal wiretap claims against the social network and game developer Zynga were dismissed, but breach-of-contract claims under California state law were revived.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.