Facebook announced an overhaul of the design for its News Feed last week, but why did the social network choose to go in certain directions with its primary destination? News Feed Product Manager Greg Marra spoke with Jennifer Van Grove of CNET and shed some light on the topic.
Facebook’s algorithm, which decides what users see and when, has become a hot topic in recent months as the company tweaks it to ensure that users see the content with which they’d be most likely to engage. During a meeting Friday with selected members of the media, Facebook representatives explained that there’s no malicious intent with the changes in its algorithm. Based on how users have engaged with posts in the past, Facebook wants users to see what kinds of stories they’d be most willing to like, comment on, and share.