Facebook’s mobile efforts got a push recently as the company acquired the team behind Spaceport, which creates the technology behind mobile games and applications, as well as JavaScript, HTML 5 and ActionScript. Spaceport will continue to run under co-founder Peter Relan, but the bulk of the team will join Facebook.
Facebook used its Facebook Mobile DevCon 2013 event in New York Thursday to announce that 81 of the 100 top-grossing iOS applications, 70 of the 100 top-grossing Android apps, 82 of the 100 top-grossing iOS games, and 75 of the 100 top-grossing Android games are integrated with the social network, and to introduce three new mobile products: easier integration of Open Graph on mobile, an improved login with Facebook, and a new software-development kit for iOS.
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Not everyone is a fan of Facebook’s post-sorting algorithm, which determines News Feed placement based on with whom users would be most likely to engage. But if you’re trying to see more of your best friend’s Facebook posts, or fewer from a habitual oversharer, there is a way to set these preferences.
Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.
World Wrestling Entertainment is gearing up for its WrestleMania 29 pay-per-view event Sunday, and social media management system HootSuite is entering the ring with The Rock and John Cena by launching the WWE WrestleMania 29 Social Media Command Center.
Facebook offered more details on the games section being added to Timeline), which Product Manager for Growth and Revenue George Lee discussed at the Game Developers Conference in San Francisco earlier this week.
We know that Facebook has roughly 618 million mobile users, but how are they interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feeds frequently. Several users copped to checking Facebook from their phones at the movies and while they’re at the gym.
Now that Facebook Credits have been nixed as the official currency of Facebook games, the company took some time Tuesday during the Game Developers Conference in San Francisco to explain how the new system of local currency makes in-game purchases easier for all parties. Now, game developers have full control over what they charge users in different countries, and users can see rounded price points instead of always-changing conversions.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
