Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.
Facebook is now fully integrated with the Cocos2d-x game engine from Chukong Technologies, the social network and the mobile entertainment developer announced in a post on the Facebook developer blog.
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
Despite extensive efforts by Facebook and other social networks to curb behavior such as cyberbullying and online harassment, a new survey by Pew Research Center found that malicious behavior continues to thrive on the Internet, with 73 percent of respondents having witnessed such activity and 40 percent being on the receiving end of it.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Facebook users can now keep up with Kim Kardashian on both desktop and mobile, as developer Glu Mobile announced that its “Kim Kardashian: Hollywood” game is now available to all users of the social network.
Facebook apparently got into the spirit of the fall season over the weekend with a Facebook Harvest Sale in the games section of its App Center.
Facebook’s latest “acqu-hire” is a sound one, literally, as reports by TechCrunch and VentureBeat indicated that the team behind audio-production company WaveGroup Sound has joined Facebook, although the company was not acquired.