The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Facebook users can now keep up with Kim Kardashian on both desktop and mobile, as developer Glu Mobile announced that its “Kim Kardashian: Hollywood” game is now available to all users of the social network.
Facebook apparently got into the spirit of the fall season over the weekend with a Facebook Harvest Sale in the games section of its App Center.
Facebook’s latest “acqu-hire” is a sound one, literally, as reports by TechCrunch and VentureBeat indicated that the team behind audio-production company WaveGroup Sound has joined Facebook, although the company was not acquired.
Facebook announced two changes to its platform policy for developers that will go into effect Nov. 5: Games that include mandatory or optional in-application charges must disclose those charges in their app descriptions, and users must not be offered incentives to use social plugins or like pages.
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.