Gannett

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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Gannett Buys Facebook Ad Software Company Blinq Media

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Companies aren’t just taking Facebook’s brightest minds, they’re also acquiring entities that are based on the social network. Not long after Google purchased Wildfire Interactive, media company Gannett has reportedly purchased Blinq Media, a Facebook advertising software and service company. TechCrunch reported that the sale price is $92 million over the course of three to four years.

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