Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.
Gannett-owned PointRoll will release a new Facebook mobile ad product, the rich media page post link ad, aimed at boosting reach, increasing application installations, and reaching blocks of potential customers via creative optimization of targeting.
Local LiFT, From Gannett’s BLiNQ Media And ShopLocal, Will Help Large National Retailers Think Local On Facebook
Two Gannett-owned companies will introduce a solution Wednesday that allows large, national retailers and brands to deliver relevant local ads and promotions to Facebook users, Local LiFT, from social analytics outfit BLiNQ Media and digital marketing solutions provider ShopLocal.
Social rich-media advertising platform Moontoast is on a collaboration roll, announcing Wednesday that it will work with social engagement advertising provider Blinq Media, just one day after a similar announcement regarding Kenshoo Social and a little over one week after revealing a collaboration with social marketing solutions provider SocialCode.
Companies aren’t just taking Facebook’s brightest minds, they’re also acquiring entities that are based on the social network. Not long after Google purchased Wildfire Interactive, media company Gannett has reportedly purchased Blinq Media, a Facebook advertising software and service company. TechCrunch reported that the sale price is $92 million over the course of three to four years.