Gannett

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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Gannett Buys Facebook Ad Software Company Blinq Media

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Companies aren’t just taking Facebook’s brightest minds, they’re also acquiring entities that are based on the social network. Not long after Google purchased Wildfire Interactive, media company Gannett has reportedly purchased Blinq Media, a Facebook advertising software and service company. TechCrunch reported that the sale price is $92 million over the course of three to four years.

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