Gannett

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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Gannett Buys Facebook Ad Software Company Blinq Media

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Companies aren’t just taking Facebook’s brightest minds, they’re also acquiring entities that are based on the social network. Not long after Google purchased Wildfire Interactive, media company Gannett has reportedly purchased Blinq Media, a Facebook advertising software and service company. TechCrunch reported that the sale price is $92 million over the course of three to four years.

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