On March 26, several people all over Facebook changed their profile photos to red and light-shaded equality signs in support of the Human Rights Campaign and same-sex marriage. While Facebook couldn’t track specifically the numbers of those who changed their profile pictures to this image, the site’s data science team tracked how many users changed their profile photos that day — an increase of 120 percent.
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.
Beverage company Dr Pepper became the latest brand on Facebook to discover that when interacting with a social network that boasts more than 955 million average monthly users, many of those users lack a sense of humor.
Not long after Atlanta-based fast food restaurant Chick-Fil-A was grilled on Facebook for its stance on gay marriage, the company is under fire again for its use of the social network. Various outlets reported that Chick-Fil-A opened a Facebook account as a teenage girl named Abby Farle as a way to argue claims in a post on the restaurant’s Facebook page, but a Chick-Fil-A spokeswoman told AllFacebook that this is false.
Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.