The International Olympic Committee updated its social media moderation policy regarding lesbians, gays, and bisexuals, linked to on its Facebook page, removing a clause that allowed use of the phrase, “That’s so gay.”
More than 700 Facebook employees took part in the San Francisco Pride Parade Sunday, including Co-Founder and CEO Mark Zuckerberg and special guest former Baltimore Ravens Linebacker Brendon Ayanbadejo, who has been an outspoken supporter of gay rights.
Facebook continued to ride the wave of activity spurred by LGBT Pride Month and Wednesday’s Supreme Court ruling declaring the Defense of Marriage Act unconstitutional, teaming up with the Gay & Lesbian Alliance Against Defamation (GLAAD) to launch a new “feeling pride” emoticon.
Exactly one year ago, Oreo showed its support for gay pride, posting a picture on its Facebook page of an Oreo cookie with the colors of the gay pride flag represented as different layers of filling. In the course of 365 days, the photo drew 296,400 likes and nearly 60,000 comments, positive and negative, and it was shared more than 90,000 times. This year, Grey Poupon is looking to follow suit with a thought-provoking photo of its own.
Facebook is helping its users mark LGBT Pride Month in June by making five different versions of its “Pride Connects Us” image available for download, the social network announced in a post on its LGBTQ@Facebook page.
Facebook did not hide its support of the gay community ahead of National Coming Out Day Thursday, posting a recap video from the San Francisco Pride 2012 Parade on the Facebook Diversity page Wednesday night.
Oreo is one smart cookie when it comes to engagement on Facebook, following up its late-June status update expressing support for gay pride, which had totaled nearly 300,000 likes and more than 90,000 shares at the time of this post, with a photo saluting the successful landing of the Mars Rover.