Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
Facebook’s Data Science team parsed the 9 million users they say clicked on the I’m Voting application, offering a glimpse into not just who was voting, but sharing, commenting, and liking across Facebook Nov. 6.
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.
Facebook Tuesday began testing what may end up being the solution to its mobile advertising woes: The social network’s new mobile ad network is an experiment in which advertisers can target mobile users of the social network with ads for applications or websites based on their Facebook data generated from their visits to other apps or mobile sites.
The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge.
Who is on Facebook? That’s what Web monitoring service Pingdom wanted to know. We know that Facebook users span all ages, from teens to seniors, but Pingdom wanted to find out what the demographic breakdown is on the social network (as well as other social media sites). The company found out that most Facebook users are actually 35 or older.
Facebook page administrators will soon be able to target their posts by various criteria, with the feature reportedly rolled out to some pages already, a marketer who was briefed by a Facebook representative told sister blog Inside Facebook.