General Motors - AllFacebook

General Motors - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Mon, 20 May 2013 21:38:06 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Hertz Adds Facebook’s Carolyn Everson To Board

Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.

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]]> David Cohen http://allfacebook.com/hertz-carolyn-everson_b117594#disqus_thread http://allfacebook.com/hertz-carolyn-everson_b117594 http://allfacebook.com/?p=117594 Thu, 16 May 2013 10:04:56 +0000 GM Is Back On Facebook, But Is It To Make Fans?

So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?

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]]> Guest Writer http://allfacebook.com/roger-katz-gm-facebook_b115587#disqus_thread http://allfacebook.com/roger-katz-gm-facebook_b115587 http://allfacebook.com/?p=115587 Thu, 18 Apr 2013 14:07:17 +0000 GM, Facebook Renew Advertising Relationship

A few days before Facebook’s initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn’t have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.

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]]> Justin Lafferty http://allfacebook.com/gm-facebook-renew-advertising_b114905#disqus_thread http://allfacebook.com/gm-facebook-renew-advertising_b114905 http://allfacebook.com/?p=114905 Tue, 09 Apr 2013 18:40:50 +0000 SXSW 2013 Sponsors’ Facebook Efforts Lacking

Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.

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]]> David Cohen http://allfacebook.com/expion-sxsw-2013-sponsors_b112893#disqus_thread http://allfacebook.com/expion-sxsw-2013-sponsors_b112893 http://allfacebook.com/?p=112893 Thu, 14 Mar 2013 11:18:43 +0000 INFOGRAPHIC: Audi, Mercedes-Benz Lead The Pack On Facebook

Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes-Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.

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]]> Justin Lafferty http://allfacebook.com/unmetric-auto-brands-audi-mercedes_b110869#disqus_thread http://allfacebook.com/unmetric-auto-brands-audi-mercedes_b110869 http://allfacebook.com/?p=110869 Thu, 14 Feb 2013 18:53:13 +0000 GM, Facebook Still Talking

Discussions are continuing between General Motors and Facebook with the hopes of bringing the automaker back into the fold of paying advertisers on the social network, according to reports.

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]]> David Cohen http://allfacebook.com/gm-facebook-still-talking_b108707#disqus_thread http://allfacebook.com/gm-facebook-still-talking_b108707 http://allfacebook.com/?p=108707 Thu, 17 Jan 2013 10:56:13 +0000 Will General Motors Test-Drive Facebook Again?

Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking.

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]]> David Cohen http://allfacebook.com/general-motors-carolyn-everson-ignition-2012_b106201#disqus_thread http://allfacebook.com/general-motors-carolyn-everson-ignition-2012_b106201 http://allfacebook.com/?p=106201 Thu, 06 Dec 2012 11:25:59 +0000 Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry

Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.

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]]> David Cohen http://allfacebook.com/carolyn-everson-auto-industry_b102596#disqus_thread http://allfacebook.com/carolyn-everson-auto-industry_b102596 http://allfacebook.com/?p=102596 Fri, 19 Oct 2012 12:52:51 +0000 Facebook COO Sheryl Sandberg Touches On Several Topics In CNBC Interview

In an exclusive interview with CNBC, Facebook Chief Operating Officer Sheryl Sandberg touched on several topics, including the social network’s initial public offering and share price slump; the company’s mobile issues; skepticism over advertising on social networks; new business opportunities for Facebook; privacy; and the economy.

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]]> David Cohen http://allfacebook.com/sheryl-sandberg-cnbc-interview_b101049#disqus_thread http://allfacebook.com/sheryl-sandberg-cnbc-interview_b101049 http://allfacebook.com/?p=101049 Mon, 01 Oct 2012 19:12:47 +0000 Facebook Recruiting Solution Work4 Labs Debuts Expanded Suite, Free Version; Secures Funding

Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.

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]]> David Cohen http://allfacebook.com/work4-labs_b99406#disqus_thread http://allfacebook.com/work4-labs_b99406 http://allfacebook.com/?p=99406 Wed, 12 Sep 2012 10:13:13 +0000 Facebook Trying To Be More Advertiser-Friendly

In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.

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]]> Justin Lafferty http://allfacebook.com/facebook-advertisers_b95266#disqus_thread http://allfacebook.com/facebook-advertisers_b95266 http://allfacebook.com/?p=95266 Mon, 23 Jul 2012 16:20:11 +0000 GM And Facebook: It’s Complicated, But It Might Work Out

Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports.

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]]> Justin Lafferty http://allfacebook.com/gm-facebook-talks_b93595#disqus_thread http://allfacebook.com/gm-facebook-talks_b93595 http://allfacebook.com/?p=93595 Tue, 03 Jul 2012 11:48:23 +0000 Marty Weintraub On Finding Your Facebook Marketing Demographic

It’s common knowledge that for success in Facebook marketing, you’ve got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru and AimClear CEO Marty Weintraub, who has spoken all over the country, shared his views on growing your target demographic at the AllFacebook Marketing Conference, Thursday in San Francisco.

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]]> Justin Lafferty http://allfacebook.com/marty-weintraub-marketing-demographic_b93345#disqus_thread http://allfacebook.com/marty-weintraub-marketing-demographic_b93345 http://allfacebook.com/?p=93345 Thu, 28 Jun 2012 20:28:54 +0000 Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising

Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.

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]]> David Cohen http://allfacebook.com/emarketer-marketplace-facebook-exchange_b93013#disqus_thread http://allfacebook.com/emarketer-marketplace-facebook-exchange_b93013 http://allfacebook.com/?p=93013 Tue, 26 Jun 2012 13:37:34 +0000 Nissan Revs Up Facebook Marketing

After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.

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]]> Justin Lafferty http://allfacebook.com/nissan-revs-up-facebook-marketing_b92956#disqus_thread http://allfacebook.com/nissan-revs-up-facebook-marketing_b92956 http://allfacebook.com/?p=92956 Mon, 25 Jun 2012 19:28:41 +0000