How well do opt-in advertising videos work on Facebook? Video ad platform Jun Group analyzed some 7.7 million user-initiated video ad views from campaigns from Fortune 500 brands that ran between May and August, finding that while those videos still mostly drive viewers to brands’ Facebook pages, the rate of that activity is slipping.
In terms of social media preferences, teenagers have been hard to quantify. A study released recently by youth market research firm Ypulse shows that more teens are bypassing Facebook to check in on Foursquare and post photos and thoughts on Tumblr.
According to a new study from Kelly Services regarding social media in the workplace, 53 percent of people polled in the Americas region think that checking Facebook and other social media websites hampers productivity at work. The study also revealed how different generations interact online.
Young people are using Facebook for personal over professional reasons, yet they are friending their coworkers.