With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Brands on Facebook can now use geo-targeting on promoted posts, even if the original posts did not tap into that feature, sister blog Inside Facebook reported, on a tip from social media marketer Rich Tucker.
Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.
With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.