Brands on Facebook can now use geo-targeting on promoted posts, even if the original posts did not tap into that feature, sister blog Inside Facebook reported, on a tip from social media marketer Rich Tucker.
Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.
With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.