In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
The Delaware River separates Philadelphia from Camden, N.J., but the river has apparently run dry when it comes to location on Facebook, as WHYY/Newsworks reported that Philadelphia users of the social network are frustrated about their posts being tagged with “in Camden” or “near Camden.”
Facebook-owned photo-sharing network Instagram is under fire from advocates for children’s safety, with more than 4,500 signatures having been collected on a petition on Change.org that calls for Instagram to make the default settings private for users aged 13 through 17, and not geotag- and geolocation-enabled.
One in four Facebook users add locations to their posts, each of them doing so an average of ten times a month.
NPR conducted an experiment using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the experiment was a rousing success.
If you’ve got a smartphone in the U.S., there’s almost a one in five chance you checked into a location-based service this March.